Friends, HNers, and redditors alike are still complaining that they have yet to be invited to Google+. Initially I thought that Google+ being invite-only was a folly on Google’s part; some silly thing that they didn’t work out beforehand that could be a large blow in its infancy.
But after several days of having Google+ I realized something: Every single day since I’ve had it I have gotten at least some new Google+ notifications, as 4 or 5 more people add me per day.
In other words, a day has yet to go by where Google+ has not reminded me of its existence. A day has yet to go by where I have not wandered over to Goole+ to see whats up with the newcomers.
Instead of signing up, looking around to see what there is to see, then perhaps not logging back in for a week or a month, the trickle of Google+ invites is causing me to go look around at least once a day.
I’m beginning to think that the invites were actually a calculated move to keep the initial users coming back, welcoming their friends as they join and “showing them around” so to speak, all the while adding more activity to Google+.
Instead of creating a flash-mob that might have dispersed after a month or two, Google has created a pilgrimage. Very clever, I think, if intentional.